For people who don’t work in the tech industry, or who haven’t gotten very acquainted with online marketing, the term “SEO” isn’t likely to ring a bell. However, even if you haven’t heard of it, it’s still majorly important to ensuring that your digital marketing campaign is successful. In this article, we will explain what SEO is, as well as the benefits that your company will get if you use it properly.
What is SEO?
SEO stands for “Search Engine Optimization.” SEO content refers to content that is coded in a way that will attract the attention of search engine crawlers (the mechanisms in Google, Bing, Yahoo, etc. that find webpages and bring them to the search results page) and put your content onto the search results page where it can be clicked on. SEO marketing, another commonly-used phrase, means a style of marketing that relies on this coding as a major part of the strategy.
How do you use SEO content?
A major part of SEO involves “keywords” (which, as you can see, is part of the title of this article). Keywords are phrases or terms that people use to search for things. For example, someone looking to purchase a house might type in “realtors near me” into Google. If you then put “realtors near me” into your article in the beginning, throughout the content, and the end, you will attract the attention of the search crawlers when they begin to look through websites and display them onto the search page (which takes a millisecond, if that).
But, SEO is not just keywords.
SEO is not just all about keywords. There are actually other very important aspects to SEO that people might not be aware of. SEO also involves building up your company’s communicative ability through updating your information on various online “yellow pages” sites such as Google Local Business Center, Yahoo Local, Merchant Circle, and others. SEO also means updating your page titles and adding links to your content. The keywords are a major element to SEO content, but they are certainly not the only thing that goes into it.
Another part of SEO involves the collection of data. Once you’ve readied your content information, addresses, and whatever else you need, your work isn’t done. You then have to retrieve data, such as who visits your site-their demographics, interests, personal characteristics, and more. This will help you understand how to better tailor your site to expand upon this audience.
How SEO Can Help your Business
SEO can help your business by increasing traffic to your site. SEO is primed to increase your site’s ranking on Google (how far up on the search results it appears), and the duration of time that it takes to do so is dependent upon how aggressive your marketing strategy is, as well as how professional. A professional marketing company will be able to structure your SEO content in a way that sounds natural and works effectively. You don’t want SEO content to be blatantly obvious-that can make the phrases sound clunky and strange, and it won’t entice more people to come to your site. Creating natural-sounding content that is both informative and coded well takes practice and time, and an online marketing company has done both and is ready to help your business with its SEO strategy and data collection.